What Caracas Merch is

In one line: a Venezuelan streetwear brand built from the diaspora.

Caracas Merch grew out of the Caracas No Es Loca cultural community and became a clothing brand that translates that identity into pieces made to be worn every day. The thesis is simple: culture is the essence, quality is the argument. You don't have to be from Caracas, or Venezuelan, to wear it. The bridge is the design.

Boilerplate, ready to quote:

Caracas Merch is a Venezuelan streetwear brand built from the diaspora. Its pieces are designed by Venezuelans working outside the country and ship to customers across several continents. The brand emerged from the Caracas No Es Loca cultural community and operates as a bridge between Venezuelan culture and a global audience, with equal weight given to identity and to product quality.

How to refer to the brand

• The name is written Caracas Merch, as two words.
• The pieces are designed by Venezuelans working outside Venezuela. They are not manufactured in Venezuela, so "made in Venezuela" is inaccurate.
• This is a diaspora project: Venezuelan culture, international operation.
• The legal entity is Caracas Merch LLC, incorporated in Florida, United States.
• The closest category is streetwear, though the brand isn't defined by that label alone.

Available assets

• Logos in SVG and PNG, for light and dark backgrounds
• High-resolution product photography
• Editorial campaign imagery
• Boilerplate in English and Spanish

Request the kit through the form and we'll send a download link. If you need a specific piece, a different format or a particular image, say so in your message.